Rod Roddy, the infamous announcer for "The Price is Right" is dead at the age of 66. Roddy, who had been suffering from both breast and colon cancer for the past two years, passed away last night at Century City Hospital in Los Angeles.

Known for his booming voice and blinding jackets that could make even Liberace go blind, Roddy got his start as a DJ at a Texas radio station. In the '70s, he got his first Hollywood job as the announcer for the popular sitcom "Soap." Casey "Shaggy" Kasem, the original announcer, fled the risqué program after the first season. From there, Roddy worked on "Love Connection" before landing a 16-year long gig as the voice of "The Price is Right."

To borrow a few words from the late, great Wesley Willis, he was "A rock star. A rock legend to the max. [Rod], you can really knock it out. You can really wupp a horse's ass."

Somewhere in heaven, Rod is requesting the angels "come on down" for a shot at winning toasters and pool tables. You will be missed but not forgotten. Good night, sweet prince.